76West Named Agency of Record for BioPortUSA

Syracuse-based Brand Consultancy to assist Philadelphia-based Life Science Company with global expansion plans.

Syracuse, Oct. 30 2017 – 76West, a Syracuse-based brand consultancy, was recently named agency of record by BioPortUSA.

BioPortUSA offers companies the benefits of partnering with U.S.-based professionals whose industry knowledge and market experience will ensure the successful establishment of a business entity and accelerate the commercialization of product assets for the U.S. market. 76West will provide strategic planning, traditional and social brand strategy and execution. 76West will manage all of the North American branding and communication for BioPortUSA.

“We are very excited about our new partnership with BioPortUSA” said Mark Lesselroth, Managing Partner and Business Development Director for 76West. “The company has an extraordinary story to tell and we look forward to using our life sciences and medical technology experience to help raise awareness among consumers and potential US partners as BioPort USA assist medical companies coming to America.”

Headquartered in New York City, BioPortUSA provides a better solution for market entry. Foreign-based companies can take advantage of BioPortUSA’s consolidated services. Partnering with BioPort USA will simplify the U.S. market entry process. By engaging BioPortUSA, client companies will be able to access a menu of core professional services all in one place that will enable them to correctly determine their early investment and accelerate the commercialization process for their product lines.

“We selected 76West Brand Consultancy as our agency of record because of their successful history conducting effective communications campaigns for international medical industry companies,” said Jim Laird, CEO of BioPortUSA. “The 76West team also has a great understanding of how a brand platform increases the value of any company. Their seasoned team provides us with the expertise we need to serve our clients and continue growing our own company.”

About 76West

Founded by seasoned industry professionals, 76West is a leader in navigating business growth through a balanced approach to modern communications via their strategic BrandGPS® system and tactical execution including advertising, content development, digital, social media, internal communications, print, and web. Brand experience includes technical, medical, life sciences firms such as Anaren, GE, Welch Allyn, Bristol Meyers Squibb, and others. For more information on one of the most business-savvy brand consultancies, call 315-422-3231 x203, visit 76west.agency or follow the firm on Twitter or LinkedIn.