Does Your Organization Operate In A Way That Communicates To Your Customer What Your Brand Believes In?

The arrival of the New Year brings opportunity for one to look forward. It’s a moment to examine who we are and what we hope to accomplish in months ahead. That exercise should be no different for a brand as a living, breathing entity that requires adjustment as time goes on. There is no greater thing that your organization can do then to assess where you are and identify the pathways for improvement and growth. A vital part of that process is to clearly communicate to your customer what you believe in, because it is an extension of your brand and your promise to them. Do you operate in a way that shows what you truly believe? Here are 5 things you can do:

Be passionate. Having passion for your brand is a trait that is attractive to potential customers, it lets them know that you deeply believe in what you do. Whether you provide a service or sell a product, your passion is contagious. Let your target audience know that your brand will exceed their expectations because you love everything about the journey and will accept nothing less than excellence.

Show integrity. You’ve heard the phrases “you are only as good as your word” and “actions speak louder than words.” Believe in both. Building confidence and trust leads to strong relationships with your customers, so integrity is an important part of who you are. If a customer believes in what you say and do, they will be loyal to your brand for life.

Collaborate. Listen to your customer because they will identify the path you should take. Collaborate with them to have a shared focus and address their needs. Develop a service or product that they want and make your customer feel like they have a stake in your brand. Paying attention to customer influence will create desire and translate into increased market share and sales.

Embrace creativity. It’s a congested marketplace out there, so finding a way to stand out from the crowd is essential. The way that you strategize, analyze data, communicate and present yourself to the public is what makes your organization unique. Don’t settle for industry practices or norms, be willing to find new and creative ways to capture a consumer’s imagination and draw them to your brand.

Support your community. Be a brand that values the place where you work and live. Support your local economy and find ways to give back. Consumers notice brands that make a commitment to the communities that they operate in, which builds goodwill and the desire to contribute to your efforts by becoming your customer.

What does 76West believe in? Read our Core Values here. They are our guiding principles which shape who we are and how we will work with you.