Strategy. Communication. Design.
We build brands.
Brand Strategy
Brand Discovery
Brand Positioning
Content Strategy
Naming
Research & Insight Development
Our approach combines analytical understanding with creative ingenuity, guiding brands towards their unique identity and market positioning. We develop cohesive brand experiences designed for long-term growth.
Brand Concepting + Protoyping
Brand Prototyping
Board Presentations
Concept Consultation
Innovation
Proof of Concept
Our expertise lies in crafting prototypes that transforms abstract ideas allowing you to visualize, refine, and bring your concepts to fruition. We transform abstract ideas into viable, tangible prototypes that bring "napkin sketches" to reality.
Brand Identity
Brand Guidelines
Branded Programs
Business Systems
Content Development
Visual Systems
Building on a confident strategic position, we craft timeless identities@nbsp;that leave a lasting impression. Let us define your brand's visual language, for consistency and resonance across every touchpoint, and empowering your brand to stand out in the marketplace.
Our Services
How We Do It: BrandChart™
BrandChart™ is our bespoke system of tools to help get the most of your brand. See the BrandChart™ overview, or choose a specific function to learn more below. Each of these strategic tools create the framework for your brand to evolve and grow with your organization. We'll work with you to identify the best path.
Brand Audit
A thoughtful review of all facets, assets and functions of an organization's brand.
Compass
A facilitated collective exchange of ideas to navigate brand growth and alignment.
What We Do
76West helps B2B, healthcare, education, and tech brands refine their identity and communications. Our expertise spans strategy, identity, and brand messaging—driving clarity for long-term growth. We work with organizations to refine brand strategy, elevate identity, and create cohesive messaging that drives business impact.
Fust Charles Chambers
BOCES
