DITTO
Ditto Residential, a luxury property development company in Washington, DC, needed to attract investors to raise capital to support the next stages of the company's growth.
Overview
Ditto Residential, a property development company in Washington, DC needed to attract investors to raise capital for the support the companies next stages of growth. 76West developed a strategic donor engagement and investor communications program designed to work with their existing brand guidelines. It provided enhanced visibility for potential investors to learn about Ditto’s ethos, passion, work and people.
Services
- Research
- Design
- Positioning
- Process Strategy
- Content
- Tone of Voice
Overview Prospectus
The Ditto Overview Prospectus is a 60+ page publication which provides the foundation for Ditto to have a guided conversation with investors. The Prospectus captures the company’s passion, vision and philosophy. Modular by design, this element can be used in multiple ways including a full book, front-end intro, property portfolio sheets or as presentation slides.
Above: Select spreads from the DITTO Overview Prospectus
We worked closely with the DITTO team on the strategy and design of a flexible system to help expand their investment portfolio. Using strategic communications, gorgeous photography and a clean, modern design, 76West showcased the properties in a modular format that allowed for multi-use capabilities based on the client's needs.
—Marc Stress, Director 76West
Communication Model
We worked with the client team to create a communication model that supported their need for lead qualification, in-person and follow-up communications.
Print Program
The Overview Prospectus prototype is a 60+ page publication which provides the foundation for Ditto to have a guided conversation with investors. The Prospectus captures the company’s passion, vision and philosophy. It is intended to be modular by design.
Digital Program
The digital program is a subset of the primary print campaign that can include an abbreviated version of the Overview Prospectus for use during a video conference, or during in-person presentations where a large screen is used as a back drop. The property portfolios from the Prospectus can also be broken out as individual PDFs that can be used as follow-ons to interested parties, or where more detail is needed on a specific development. The digital program ultimately will lead investors a custom Investor Web Portal.
In-Person Digital
In addition to the print Ditto Overview Prospectus (seen above), a digital counterpart was created for the sales team to highlight existing property benefits, share progress and to entice investment prospects with the newest development offerings.
The digital format allowed us to make on-demand updates to support the print Prospectus, which helped to manage program costs and timelines.
Use Case Process Development
During the initial 12 months of the sales process, three potential communication tracks were developed to strategically engage and convert prospects into investors. 76West developed each track with the primary objective of facilitating this conversion, ultimately granting vetted investors access to the private investor portal. This portal becomes the single point of comprehensive information and tools to support their investment journey.
The communication strategy provide structured pathways that guide the sales team through each phase of the engagement process. They are designed to be both comprehensive and flexible, ensuring that the sales team can adapt their approach to meet each investor at their current stage of readiness. This flexibility is essential, as it allows for personalized interactions and relationship development to address the unique needs and concerns of individual investors, enhancing the overall effectiveness of the communication strategy.
Each use case scenario was designed to have a staged process of communication using the modules from the Prospectus in specific ways. The models — called tracks— were based on a specific target audience. Three potential communication tracks were developed: One to One, One to Many, and Digital First.
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