Agency Co-Founder named People To Watch

Marc Stress, co-founder of the Syracuse-based brand consultancy 76West, has been named one the "People to Watch" by the publications Graphic Design USA (GDUSA) Survey, now in its 56 Year. According to publisher Gordon Kaye, each year GDUSA chooses a group of People To Watch who embody the spirit of the creative community. GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community. Individuals we have come to know and respect for their talent, leadership, success, newsworthiness and community service.. The news monthly has been a leading source of industry information and resources for creative professionals since 1963.

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Cross-Pollinated Branding

Look across the entire universe of examples to find the best tools and methods to promote your brand.

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Finding a Firm That Fits

There are consultancies big and small, some that specialize in a particular industry and others that have clients in multiple vertical markets. There are other firms that take a singular approach based on a specific technology or tactic. Often, the first thing a potential client does when researching a brand consultancy is to look at their portfolio before having any actual face to face discussions to discuss a project or need.

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Communication in a Digital Age

Effective communication is the exchange of thoughts, ideas, messages and information between people or groups. Whether you are talking to a friend or researching a new car for a possible purchase, those interactions envelop us everyday, building relationships, informing us and calling us to action.

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What Does Your Brand Believe?

There is no greater thing that your organization can do then to assess where you are and identify the pathways for improvement and growth. A vital part of that process is to clearly communicate to your customer what you believe in, because it is an extension of your brand and your promise to them. Do you operate in a way that shows what you truly believe? Here are 5 things you can do.

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