Why and How to Avoid the Design Cycle of Doom
Are you looking to hire designers or enhance your team's design competency? Or improve how design can significantly contribute to your objectives? Design has evolved. A common misconception is assuming that the sole purpose of design is to make things look good. This belief is holding back the ability to engage design. Design = style is not only an outdated cliché but also undermines the value of design and reduces it to the trivial and subjective. The value of design goes beyond aesthetics.