In our first webinar, we addressed how to stay viable in a unique landscape. The discussion was really good and so were the questions. Based on what was discussed and the engagement, we thought it would be helpful to “come together” (right now) as a marketing community and network with other individuals to help solve some of the specific challenges that you or your customers are dealing with today. Challenges such as those that we heard during our first webinar, like: ‘our flagship event was canceled; how do we pivot and generate momentum on such short notice?’ or ‘how can our company communicate an innovative solution while being sensitive to the current business climate?’.
Having a strong brand is essential in today’s digital arena. Within a matter of a few clicks or seconds, someone can find out who you are, what you believe in and how you act. Those 3 things can make or break a brand. So it goes without saying, the creation of a brand or a rebranding exercise is an important process for the good health and longevity of a company.
One of the biggest questions young companies ask themselves is “how much should we spend on our branding and marketing?” You’ve already allocated or spent funds for research, product development and production, but aren’t sure how much to commit for marketing at this stage. “It’s most important for us to get the product ready and then we’ll worry about marketing, right??!!??” Well, not exactly. Timing is everything.
Through our work, we’re fortunate to have close working with our clients. We forge meaningful relationships and form friendships that last beyond the bounds of project at hand. 76West is saddened to note the death of our client Richard J. Shaw, CFO of Jerash Holdings on October 27, 2019. Mr. Shaw had was with Jerash as Chief Financial Officer since 2017. Mr. Shaw, who succumbed to a long and hard-fought battle with cancer, was 52.