Having a strong brand is essential in today’s digital arena. Within a matter of a few clicks or seconds, someone can find out who you are, what you believe in and how you act. Those 3 things can make or break a brand. So it goes without saying, the creation of a brand or a rebranding exercise is an important process for the good health and longevity of a company.
One of the biggest questions young companies ask themselves is “how much should we spend on our branding and marketing?” You’ve already allocated or spent funds for research, product development and production, but aren’t sure how much to commit for marketing at this stage. “It’s most important for us to get the product ready and then we’ll worry about marketing, right??!!??” Well, not exactly. Timing is everything.
Upstate.Design is the the abridged and unofficial directory of the “upstate” new york design community.
Through our work, we’re fortunate to have close working with our clients. We forge meaningful relationships and form friendships that last beyond the bounds of project at hand. 76West is saddened to note the death of our client Richard J. Shaw, CFO of Jerash Holdings on October 27, 2019. Mr. Shaw had was with Jerash as Chief Financial Officer since 2017. Mr. Shaw, who succumbed to a long and hard-fought battle with cancer, was 52.
Join 76West at the Tech Garden for an installment of the Marketing Mavens Series: Branding For Your Small Business. 76West will share the benefits of developing a brand platform for small business through examples of brands you know and love that can be applied to any business that wants to grow.
