76West: Concrete Services Partner

Concrete CMS recognizes 76West as a valuable member of global network of service partners.

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Clubhouse: Advice for Recent Design School Grads

Marc Stress joins 9 other industry experts in sharing advice, life tips and ideas for new and recent grads of design school programs.

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A Timeline for Launching a New Brand

Launching a new brand, product or service should be an exciting time in your company. With proper planning, a launch event can be a great opportunity to engage your entire company and all audience strata in the process. This timeline is based on our strategic approach.

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A Strategic Approach to Modern Branding

Every day there are many new businesses being opened or planned, so to break into the world of marketing even with the best products or services you need an edge to stand out and give people a reason to notice you, that's what brandings all about.

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5 Things We've Learned About Naming

In addition to the work we do that you'd expect from a brand consultancy, such as websites, sales materials, presentation design and logos, another service that 76West also performs is Naming Exercises. We've helped develop many names for brands, companies, products and services. Over the years, we've learned a few things about this important step in brand development. Here are 5 things we feel are crucial to making the process successful.

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