Every day there are many new businesses being opened or planned, so to break into the world of marketing even with the best products or services you need an edge to stand out and give people a reason to notice you, that's what brandings all about.
In addition to the work we do that you'd expect from a brand consultancy, such as websites, sales materials, presentation design and logos, another service that 76West also performs is Naming Exercises. We've helped develop many names for brands, companies, products and services. Over the years, we've learned a few things about this important step in brand development. Here are 5 things we feel are crucial to making the process successful.
There’s something incredibly powerful about marketing campaigns that create an emotional connection, ones that break boundaries, compel us to action and tug at our heartstrings. Sometimes, that requires putting data and analytics to the side and acting with passion and intuition. In other words, embracing emotion and humanity. It’s a simple, low-tech strategy that’s incredibly effective because it addresses the universal basic instincts we all share, creating connections and ultimately, long-term customer loyalty.
