Leaving Performance Metrics Behind: The Evolution of Brand Strategy

A paradigm shift is underway. The reliance on performance marketing is making way for a more deliberate and strategic approach to brand communication. As businesses grapple with challenges such as pressures on discretionary spend and the expansion of customer preferences, the need for coherent brand presentation has become more crucial than ever. This transition is not just a reaction to the rising costs of performance marketing and data privacy regulations; it's a proactive response to the changing dynamics of the business landscape and the evolving expectations of consumers. It's the desire to have a purpose beyond the clicks.

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Certified Services Partner Concrete CMS

As a certified partner, 76West now has direct access to the development team behind the Concrete CMS, and join a private community who share best practices for delivering top tier solutions that are designed to scale with companies and their brands via Concrete CMS. Concrete CMS has long been our favorite content management system. Our clients find it easy to use, providing ways to update and mange their website content that makes this quick and easy. Our team has contributed to the Concrete CMS community and built dozens of websites from the simple to the complex on its foundation.

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Why and How to Avoid the Design Cycle of Doom

Are you looking to hire designers or enhance your team's design competency? Or improve how design can significantly contribute to your objectives? Design has evolved. A common misconception is assuming that the sole purpose of design is to make things look good. This belief is holding back the ability to engage design. Design = style is not only an outdated cliché but also undermines the value of design and reduces it to the trivial and subjective. The value of design goes beyond aesthetics.

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Approach to Creativity

At 76West, creativity isn't just a skill; it's the essence of our work. We approach every project with an unwavering commitment to push the boundaries of imagination and innovation. Our creative process is an artful dance that unfolds in several distinctive steps:

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Carbon Targets for The Design Industry

As part of our Design Declares commitment, we need to define what an acceptable carbon footprint is for the design industry at large. In this article by Jo Barnard of Morrama, we provide some insight.

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