NYSERNet

Brand identity and website for private computational research nework.

Overview

Brand platform for Advanced Research Network. The 30 year old technology organization had made its success by focusing on technology. As tech has becoming increasingly more human, so must the organization. From the human form in the new monogram, to the outward-reaching language on the website, the new brand program for NYSERNet preserves their leadership in advanced networking, while making space for the human side of technology.