Why take a chance on a small brand consultancy from Syracuse, NY? Is it our experience? Is it our approach? Is it our no-nonsense, down-to-earth personalities. Yes, yes and two more yes's below.

1. Real World Experience

While we've chosen to make Syracuse our home, we've been able to work with many large brands around the globe that you know and love. Our collective client experience ranges from BMW to Coca-Cola, Ingersoll Rand to Energizer, Syracuse University to Welch Allyn, Stickley to Elle Magazine and quite literally, dozens of others.

We've been behind the scenes strategizing, building, managing and helping to grow great companies. From long-range planning to the nuts-and-bolts, roll up your sleeves effort of getting things done, we know what it takes to help brands achieve success.

2. Logically Creative

We can do go-nuts, blue-sky, out-of-the-box creative all day long. But we also know when to apply logic to produce the appropriate solutions that are needed to accurately represent your brand. Winning creative doesn’t always require the most eye catching, set your hair on fire, bonkers notion. Sometimes you need to dress up for a night out, sometimes you need to wear a business suit.

We can't take credit for the notion of Most Advanced, Yet Acceptable (MAYA)— that was first championed by Raymond Loewy. We do know how to apply it for best results. We’ll help you find the right approach that supports your brand ethos not only for today, but also for the future.

3. Balance

Many firms love to sell a "full digital solution" — whatever that means. Others will be just as happy plopping some copy into a tri-fold brochure for you without a single thought of how it will help grow your business. We think there's more to it than forcing our clients into a one-size-fits-none scenario. We think that a meaningful brand requires a thoughtful approach to their marketing communications system with an eye towards how your materials are utilized and how they tell your story.

At 76West, we are interested in finding the perfect approach for your company that includes a balanced blend of media, instead of just jumping on the bandwagon and going all-in with the temporary hot trend of the moment. We prescribe smart solutions with the ultimate goal of maximizing your brand’s awareness on multiple touchpoints.

4. Strategic Planning

Ready. Set. Think. Great brands have long-term strategic roadmaps. They know what they're doing and where they are going >80% of the time. Their success is not haphazard or by accident. Great brands focus on goals and have a strong plan to get there, adjusting to the occasional curve ball that comes up, instead of reacting to every shiny object that presents itself.

If you want to chase fires all day, that's your business. But we don’t think that fosters success. We believe that the most important factors for growing a successful brand require a company to understand who they presently are, where they want to go and identifying the pathways forward. We love providing navigation for companies to help them grow awareness, communicate with their customer and achieve growth.

5. Collaboration

You know more about your business than anyone else. That’s a fact. A lot of firms will ride into town and throw down a solution for their clients without effectively connecting with the most important element of the project: you. At 76West, we acknowledge that the ace in the hole, secret weapon to creating successful solutions for a company lies within the people who live and breathe the brand every day.

Although we make make it look easy, there’s a lot of work to building great brands. That’s why we take the time to understand what makes you unique and collaborate with you every step of the way.