Welcome to 76West. We think that the legalization of marijuana is one of the next big American industries, and we want to help your company get your product to market with a professional face that will attract customers and gain you more sales.
How can we help? 76West has expertise with developing award winning marketing solutions for all kinds of business. Until recently, it's been taboo and largely illegal to promote the health and recreational benefits of the cannabis plant. We all know that's changing, and we want to be a part of the future.
We think that marijuana reform is comparable to prohibition in the 1930's. The barriers are going to come burning down. Your business should be ready with a professional brand that consumers will trust.
Organizations like Empire State NORML and the NYCGPA are helping to advance policy and awareness in New York State.@nbsp;76West can help your company take the lead in this burgeoning market.
Our Capabilities
Take a look at our capabilities and some of the brands we've built to see how we can apply our branding expertise to help your marijuana based business succeed.
Everything we've learned since our founders began their branding careers in the 1990s can be applied to the marijuana industry. In fact, we can take some of the things we've learned from other industries and market segments and leverage them for astonishing results.
We have experience in many industries including medical, start-ups, b2b, financial, consumer products goods. Each of these — and what we've learned building brands for them— has direct correlations to the marijuana industry.
We can help your brand — new or evolving— by building a comprehensive brand architecture. This framework provides a compelling and consistent point of view, establishes market differentiation and supports a unique brand voice. By creating brand guidelines and standards, we provide a visual vocabulary and system that establishes rules and guidelines for how your identity, messaging, voice, and brand values should work and provides the path for long term brand growth and evolution.
Our Approach
76West is built on the belief that all successful brands have a human component that is best shared by a compelling story. We create a message and experience for our clients that transcends technology and becomes the foundation of their brand. The result? Increased brand awareness, trust, loyalty and profitability.
