Brand Position
Our proprietary 3-phase process uncovers your Unique Brand Proposition (UBP), the strategic core that guides communication, differentiation, and long-term growth. Through a structured approach—Assessment, Analysis, Action—we identify untapped potential and build a foundation for brand maturity. The result is a sustainable plan designed to guide your brand’s evolution over the next 3–5 years with clarity, consistency, and intent.
Assessment | Phase One
We begin by listening. Through internal interviews, stakeholder workshops, and external perception audits, we gather insight into how your brand is seen, felt, and understood—both inside and out. This phase dives in to the four brand waypoints, uncovers alignment gaps, missed opportunities, and the raw material for strategic change.
Category
Identity
Performance
Emotion
Analysis | Phase Two
We connect the dots. Patterns and priorities begin to emerge as we evaluate the brand's current state against its ambitions. We define your Unique Brand Proposition (UBP) and map it to organizational goals, audience needs, and market dynamics—setting the stage for confident decision-making.
Action | Phase Three
We turn insight into direction. With the UBP as our anchor, we deliver a brand positioning framework and strategic roadmap tailored to your growth objectives. This becomes the foundation for messaging, identity, internal alignment, and go-to-market execution over the next 3–5 years.
Brand Position Download
If you'd like to learn more about the 76West Brand Position platform, and how it can help your business develop a strategic plan for growth, complete the form below to download the PDF overview.
BrandChart®
BrandPosition is part of the 76West BrandChart, our proprietary brand development and management process. BrandChart helps us work with the brand of your company to plan a course forward and identify strategic opportunities for the growth of your business.
