Brand is a core business function℠
Crafting a brand's journey requires an integrated approach. Our deep understanding of the brand lifecycle and business expertise combine to deliver valuable insight for growth. It's not just a big ideas and creative gimmicks: we get to clarity. Clarity ensures big ideas live beyond the brainstorm.
Brand Strategy
Brand Strategy is a core business function. We work with our clients to develop an approach aimed at defining, refining, and executing comprehensive strategies that align with your brand's essence and business objectives.
Concept Development
Through creativity, strategic thinking, and market understanding, we craft conceptual frameworks that visualize a prototype to create a proof-of-concept. These prototypes support the future state of the brand's story, values, and vision.
Brand Identity
Our award winning brand identity programs encapsulate the brand's personality, values, and aspirations. From logo design to color palette, typography, and brand guidelines, we curate every element to ensure consistency, authenticity, and resonance across all brand communications.
Brand Strategy
Brand Strategy
Brand Architecture
Brand Audit
Brand Consultation
Brand Discovery
Brand Positioning
Business Unit Organization
Content Strategy
Naming
Research & Insight Development
Tone & Voice
Brand strategy is the compass that navigates a brand's journey in the ever-evolving landscape of markets and consumer preferences. It goes beyond mere planning; it's a thoughtful and dynamic roadmap designed to align a brand's purpose with its audience's needs and desires.
At its core, brand strategy is about understanding the essence of a brand—the values, aspirations, and unique story that sets it apart. It involves a deep dive into market dynamics, consumer behaviors, and competitive landscapes. Through this understanding, a brand strategy sets clear objectives and delineates the path to achieve them.
Instead, brand strategy delves into the fundamental questions: What does the brand stand for? Whom does it serve? How does it create value? This exploration forms the foundation for everything else that follows.
A robust brand strategy isn't static; it's adaptive. It evolves in sync with market shifts and consumer insights. It's a living document that guides decisions on product development, marketing initiatives, and customer experiences. It empowers brands to be consistent yet flexible, ensuring coherence across diverse touchpoints while allowing for agility in response to changing demands.
We deliver Brand Strategy through our Brand Chart™ Suite
Concept Development
Services
Board Presentations
Concept Consultation
Proof of Concept
Prototyping
Sales Rally
Share Holder Updates
Concept development for branding is the artful process of ideation and refinement, where the potential of a brand is crafted into compelling real-world prototypes. It's the bridge between that connects a potential future state with values and objectives with the aspirations and needs of its audience. We can use these concepts to help your team communicate complex ideas to internal audiences, board of directors and sales teams alike.
At its core, concept development isn't just about generating ideas; it's about bringing clarity into a cohesive and resonant narrative. It involves a deep understanding of the brand's history, purpose, and unique value and perhaps most importantly, where the brand can evolve to in the future. Through this understanding, concepts are born that transcend the ordinary, offering a fresh perspective and a meaningful connection with the intended audience.
Developing concepts in a more visible, tangible manner take "back-of-napkin" sketches to a higher level of clarity for more confident buy-in on your big idea.
It's a process that values creativity, critical thinking, and empathy. Concepts are nurtured, refined, and honed through a collaborative journey, weaving together insights from market research, consumer behavior analysis, and cultural trends. This approach ensures that the concepts conceived are not only innovative but also relevant and impactful in the context they will exist.
Brand Identity
Services
Brand Audit
Brand Guidelines
Business Systems
Content Development
Identity Consultation
Verbal Identity
Visual Identity
Visual Systems
Brand identity embodies the soul of a brand, encapsulating its distinctive character, values, and aspirations in a visual and emotional narrative. It extends far beyond logos and design elements, encompassing a meticulously curated amalgamation of visuals, messaging, and experiences that define and differentiate a brand in the hearts and minds of its audience. It's the artful orchestration of colors, typography, imagery, and tone of voice, meticulously crafted to convey a brand's personality and evoke specific emotions and perceptions.
More than creating a visual identity, it's about forging a consistent and authentic relationship with consumers. Brand identity serves as a compass, guiding every interaction and touchpoint to maintain coherence, credibility, and resonance. It's the fusion of storytelling and design that creates a lasting imprint, fostering recognition, loyalty, and trust among audiences while ensuring a brand's unique place in the market landscape.
We can develop a Brand Identity program after the development of a brand strategy, or by building on your existing brand. Contact us to work with us.
Industries We Work With
76West offers experience across a many of industry sectors which allows us to cross-pollinate the best ideas between industry silos to a great, exponential effect. The following are markets we have tangible experience with.
Accounting
Alumni Relations
Architecture
Banking
Building and Construction
Consulting
Economic Organizations
Energy
Entertainment
Furniture + Home Goods
Green Building
Healthcare
Higher Education
High Tech
Insurance
International Trade
Luxury
Manufacturing (B2B)
Medtech/Life Sciences
Museums
Not-for-Profit
Private Equity
Professional Services
Renewable Energy
Retail
Software/Technology
State + Local Government
Venture Capital
Contact us today.
Branding Overview
76West is an award-winning branding agency with offices in New York, and teammates around the world. We are recognized as a top branding agencies and branding consultants in the United States. We provide clients, with services to make Brand a Core Business Function℠ — from brand research, brand and target audience insights, and the development of a brand identity and strategic brand positioning to creative design, logo design, name creation, trademark services, web and social media design, and brand and style guide manuals.
76West does branding. Brand strategy, brand identity, brand growth and brand management. There's no such thing as a one-stop-shop.
