Brand Prototyping + Concept Development
Sometimes your big ideas require more than a napkin sketch to get the attention of your important audience. 76West can help take your ideas from conversation to clarity through the development of hands-on examples developed in digital print, or 3D .@nbsp;
Typical projects include conceptual and strategy consultation through complete brand and communication programs.
Sometimes, there are ideas that need a bit more than a creative meeting, post-it notes and a collection of sketches to get off the ground. This is where prototyping and concept development can help you make ideas tangible and clear to a specific audience. In the past, we've done custom sales material suite for a board of directors, and we've created website or app prototypes to help development teams get buy-in from investors.
Brand Prototyping
An initial manifestation that embodies the essence of what the brand aims to communicate and embody. This prototype often includes key components such as a basic logo or emblem, color palette, preliminary design elements, and a snapshot of the brand's intended voice and personality. It serves as a starting point for further refinement and development.
We can develop:
- Identity Concepts
- Brand Hierarchy and Structure
- Brand Name Brainstorming
- Brand Language
Print Prototyping
Designing various printed collateral, such as brochures, flyers, posters, packaging, and more. Print prototyping services serve as a crucial step in testing the visual impact and effectiveness of printed assets, delivering high-quality and compelling materials for effective communication and engagement.
Print Prototypes Include:
- Publication Concept
- Report Concepts
- Sales Process Trials
Digital Prototyping
Through a collaborative process that integrates design, functionality, and user experience, digital prototyping allows for the visualization and refinement of digital assets before full-scale development. Digital prototyping services empower businesses fine-tune their digital concepts, paving the way for a polished user experience for the target audience.
UX/UI Protyping Includes:
• High Fidelity Website Prototyping
• UX Scenarios
• Mobile App Wireframing/Flows
• Keynote Presentations
Use Case Scenario
Why would I need a prototype?
Prototyping is a process that allows us to try out ideas in a real-world scenario. Prototypes help reduce business risk by allowing us to bring an idea past a brainstorm or pencil sketch and before the time and expense of building out an entire concept. The prototype process allows us to test and validate ideas and assumptions.
A use case for a Brand Strategy example might look like this: a prototyping exercise would allows us to create examples of brand statements in a non—committal way— to prototype a brand.
76West Core Competencies
Brand Strategy
Brand Discovery
Brand Positioning
Content Strategy
Naming
Research & Insight Development
Brand Identity
Brand Guidelines
Business Systems
Content Development
Visual Systems
Brand Communications
Communication Strategy
Content Development
Promotion and Growth
Editorial Consistency
Writing Systems
If you need help developing a concept, presentation or interface for a brand, organization, or company, contact us today so we can help you bring your ideas to life.
