We all remember Kodak, right? Their downfall wasn’t a lack of innovation; they invented the digital camera! It was their inability to see and live up to their true value proposition. But did you know how Kodak articulated its value proposition when they were unknowingly heading toward the cliff…
Are you looking to hire designers or enhance your team's design competency? Or improve how design can significantly contribute to your objectives? Design has evolved. A common misconception is assuming that the sole purpose of design is to make things look good. This belief is holding back the…
At 76West, creativity isn't just a skill; it's the essence of our work. We approach every project with an unwavering commitment to push the boundaries of imagination and innovation. Our creative process is an artful dance that unfolds in several distinctive steps:
