Your brand has needs, we have solutions.

Our brand firm works with you to create a program to support your strategic goals. We will prescribe a smart balance of tools combining Identity, Digital and Print solutions that successfully advance your business. Below is a list of brand communication services that we can provide to your organization.

Advertising
Banner ads, Web
Co-op advertising
Direct mail campaigns
Outdoor ads, bus shelter
Outdoor ads, roadside
Outdoor ads, train station
Print ads, magazine
Print ads, newspaper
TV advertising endplates
Vehicle ads, bus
Vehicle ads, taxis

Branded Merchandise
Computer cases
Golf shirts
Golf umbrellas
Hats
Keychains
Mugs
Notepads
Paperweights
Pens/pencils
Sweatshirts
Stuffed animals
Tote bags
T-shirts

Content
Copywriting
Content Development
Content Marketing
Content Reuse
Content Strategy

Exhibit Systems
Banners
Floor displays
Posters
Trade show booths/exhibits

Forms
Bills of lading
Checks
Contracts
Distribution
Employment
Estimates
Human resource materials
Invoices
Purchase orders
Returns

Identity Building Blocks

Business naming decision tree
Clear space requirements
Color specifcations
Corporate typefaces
Correct and incorrect logo usage
Editorial style
Graphic signatures
Key messages
Logo
Personality
Photo or illustration style
Positioning
Personality
Primary color palette
Primary lockup
Product naming decision tree
Product names/logos
Secondary color palette
Secondary trademarks
Sizes
Sub-brand logo system
Supporting elements
Supporting logo system
Tagline
Tone of voice
Typography style

Literature

Annual Report
Booklets
Brochures
Customer case studies
Executive briefs
Flyers
International communications
International formats
Investor Communications
Product catalogues
Product spec sheets
Sales catalogues
Stockholder communications
White papers

Packaging + Merchandising

Digital Media Packaging
Hang tags
Product labels
Product packages
Shipping cartons
Shopping bags
Video cases and labels

Phone Systems

Greeting Standards
Hold Music/Messages
Primary Outgoing Message
Ringtones
Voicemail style

Publications

Business partner/dealer
Customer magazine
Employee magazine
External e-mail newsletter
External print newsletter
Internal e-mail newsletter
Internal print newsletter

Signage

Building identification
Corporate flag
Decals on glass
Directional/Wayfinding
Exterior facility signs
Interior facility signs
Lobby Directory
Floor identification
Stair identification
Room identification
Workspace identification
Restroom identification
In-store displays
Monument Signs
Parking
Point-of-sale materials
Skyline
Site marker
Traffic control

Special Events
Print & Digital

Anniversaries
Charity sponsorship
Corporate Co-sponsorship
Product Launches
Sports sponsorship
Team or Games sponsorship

Stationery

Business cards, standard
Business cards, dealer
Business cards, international
Envelopes + Mail program
Fax covers
Internal memos
Labels
Letterhead system
Microsoft Office templates

Notepads
Press releases
Proposal format
Report format
Stationery, co-branded

Uniforms

Contractor badges
Coveralls
Employee badges
Hard hats
Jackets
Lab coats
Seasonal uniform style
Security
Service hats
Shirts/ties
Visitor badges

Vehicle Graphics

Aircraft
Blimps/balloons
Buses
Containers
Ferries/ships
Plant vehicles
Security vehicles
Service + Delivery Vehicles
Train cars
Truck liveries

 

Web & Interactive

CMS administration
Content/editorial style
Corporate intranet
Corporate web site
Direct e-mail programs
Division/group sites
E-commerce site
E-mail style
Information design
Interactive CDs
Multimedia presentations
Presentation
Site design and interface
Web page templates
Web advertising

List of services inspired by Tony Spaeth

Core Competencies

Brand Strategy

Brand Discovery
Brand Positioning
Content Strategy
Naming
Research & Insight Development

Brand Identity

Brand Guidelines
Business Systems
Content Development
Visual Systems

Brand Experience

Consumer Product Goods
Digital + Web
Email + Direct Marketing
Environmental
Mobile + Responsive
Print


76West Industries Served

Architecture
Banking
Building and Construction
Economic Organizations
Energy
Entertainment
Furniture + Home Goods
Green Building

Healthcare
Higher Education
Insurance
International Trade
Luxury
Manufacturing (B2B)
Medtech/Life Sciences
Museums

Not-for-Profits
Private Equity
Professional Services
Renewable Energy
Retail
Software/Technology
State + Local Government
Venture Capital

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